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What Google Wants You to Do On Your Web Site

As you'll imagine, everybody wants to understand the principles Google uses to rank internet sites . But - as you'll also imagine - Google is extremely careful to not disclose these rules, because it makes it easier for unscrupulous internet site owners to unfairly exploit them. So it is often been a matter of marketers trying to guess what Google wants.

Until now.

Google recently released an inventory of 23 guidelines for internet site owners, to assist them build Google-friendly sites . These aren't Google's exact rules (which would be too complex to elucidate anyway), but they're probably the foremost specific guidelines Google has ever given to internet site owners.

The nice thing is that, albeit your internet site isn't supported getting plenty of Google traffic, these guidelines are still useful. Why? Because Google's biggest piece of recommendation is this:

"... specialise in delivering the simplest possible user experience on your websites, not on what you think that are Google's current ranking algorithms."
So thereupon in mind, let's check out Google's guidelines...

I've grouped them into three categories, omitted a couple of that are not relevant to most folks , and slightly re-worded them so you'll use them as a checklist.

High-Quality Content

Does the page provide substantial value in comparison to other pages in search results?
Does the page provide original content or information, original reporting, original research, or original analysis?
Does this page provide an entire or comprehensive description of the topic?
Does this page contain insightful analysis or interesting information that's beyond obvious?
Is this the type of page you'd want to bookmark, share with a lover , or recommend?
Would you expect to ascertain this material during a printed magazine, encyclopedia or book?
Are the topics driven by genuine interests of readers of the location (not just created by attempting to guess what might rank well in search engines)?
Trusted Authority

Is this article written by an expert or enthusiast who knows the subject well?
Is the site a recognized authority on its topic?
Would you recognize this site as an authoritative source when mentioned by name?
Would you trust the knowledge presented during this article?
Presentation

Has the page been checked for spelling, stylistic, or factual errors?
Was the page edited well, or does it appear sloppy or hastily produced?
Are the pages produced with care and a spotlight to detail?
Would you be comfortable giving your mastercard information to the present site?
How does your site stack up?

As you'll see, Google's guidelines are about the content of your pages, not about META tags, incoming links, keyword density, URL naming, and therefore the other "tricks" you sometimes hear about from program marketing "experts". this could be music to your ears! Google is telling you to not worry about all those tricks and gimmicks. Instead, specialise in writing high-quality content that positions you as an authority.
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