As you'll imagine, everybody wants to understand the principles Google uses to rank internet sites . But - as you'll also imagine - Google is extremely careful to not disclose these rules, because it makes it easier for unscrupulous internet site owners to unfairly exploit them. So it is often been a matter of marketers trying to guess what Google wants. Until now. Google recently released an inventory of 23 guidelines for internet site owners, to assist them build Google-friendly sites . These aren't Google's exact rules (which would be too complex to elucidate anyway), but they're probably the foremost specific guidelines Google has ever given to internet site owners. The nice thing is that, albeit your internet site isn't supported getting plenty of Google traffic, these guidelines are still useful. Why? Because Google's biggest piece of recommendation is this: "... specialise in delivering the simplest possible user experience on your websit